Buying a diamond ring used to be a relatively simple process. One would head to their local jewelry store, talk with the owner, find something within their budget and make a purchase. Times have changed. Nowadays, with thousands of local jewelers, dozens of national brands, and nearly unlimited online purchasing options, getting a good deal while buying a diamond is daunting process We set out to analyze the burgeoning diamond engagement ring market while writing Insider Secrets: The guide to saving hundreds while buying the perfect engagement ring, to compare and contrast wholesalers, retailers, and e-commerce sites in an effort to find where the biggest cost-savings were. We also analyzed customer service, quality, and additional service offerings so that the readers of our book wouldn’t have to.
This report summarizes the findings from secret-shopping at over 50 jewelry stores in the United States in 2011.
